Generate More Traffic to Your Facebook Business Page

Every day, over 20 million users logged on to Facebook are interacting with Business Pages. This number may seem daunting, and indeed it isn’t easy to make your Page stand out from the millions of others… especially considering that your competition included billionaire brands like Wal-Mart.

However, this doesn’t mean you can’t stand out from the crowd. Before delving too far into that (and we will), let’s first take a look at the reasons you should create a Facebook Business Page in the first place.

1. They’re free. And there isn’t a more inexpensive form of advertisement. With just an account on Facebook and a little time for set-up, you’re already ready to start generating traffic. That second part takes a bit more time than the initial set up, but you’re well on your way at this point.

2. They’re customizable. The static FBML application (which is also free) allows for complete customization of as many tabs as you see fit for your Page. It does require you have prior knowledge of FBML code (which is a derivative of HTML), but if you aren’t an expert in either, there are always services, some of which are relatively inexpensive, designed to help you create a great looking Facebook Business Page for your brand without requiring you to know anything about coding.

3. They’re known. What it means to have over 20 million people connecting with Facebook Pages is that you have 20 million opportunities to attract potential customers to your page. While you’re not going to capture that entire audience, 1 percent of 20 million is still 200,000 people. Even.01 percent is still 2,000 people that you can reach out to, so there is plenty of opportunity if you’re willing to reach out.

But creating your Business Page is only the first step. Once you’ve got it up, the next part gets a little more tricky – generating traffic. Still, with a few things in mind people will start liking your Page before you know it.

The most time-consuming, but also the most important way to promote your Business Page is to consistently keep it updated without cluttering it with too much superfluous content. Brand factoids, important updates, upcoming events or promotions, and videos are all great things to update your Page with, not only to keep it updated, but to engage the viewer with something he or she will be more interested in reading.

Keep it professional. Although your Page is connected to your profile, it shouldn’t be treated the same way. Keep personal information, such as your home address, family photos, and vacation plans off your Business Page. Not only does this have nothing to do with your business, but customers aren’t so much interested in your family outings as they are in what your brand has to offer.

People like pictures. Moreover, people don’t like the first thing they see when they land on a Page to be a great big wall of text. Especially when that great big wall of text looks the same as all the other great big walls of text that businesses have on their Pages. Make your Page stand out by utilizing the free FBML application (which you can set up as the landing tab for your Page) and capturing the attention of visitors.

The great thing about Facebook is that it’s one big string of people linked together by friendships, fanships, and likes. You can invite your friends to your Page, who will then invite their friends, who invite their friends and so on until you have more people liking your page than you know what to do with.

However, none of this matters if you don’t put it to action. Even if you have thousands of people who like your Page, it won’t mean much if they aren’t converting into more revenue for you. Remember to connect with your clientele and immerse yourself in the discussion. There’s no better way to build customer trust and brand loyalty than to put a personable face to the brand you’re advertising.

How To Grow Your Small Business Using Instagram

Small Business marketing using Instagram

Instagram is an online mobile application that is used for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and has fast become a very popular social media tool. Instagram was originally developed so that people could apply different filters to photographs that they had taken on their mobile phones and would allow them to easily upload and share these photos with friends (or account followers) using the Instagram application. More recently video was introduced to Instagram it can now be uploaded, but Instagram video clips are limited to between 3 to 15 seconds long.

Why are businesses turning to Instagram?

*There are more than 300 million Instagram users worldwide.
*Approximately 70 million photos are uploaded per day.
*The account is ‘free’ to set up so there are low barriers to entry.
*It is a medium that allows for easy sharing of content 24 hours a day.
*What sort of success have businesses achieved using Instagram?
*Businesses such as Levis, L’oreal and hundreds of others have been able to use the tool to:
*To increase awareness of their products and services.
*To increase brand recognition.
*To showcase their community and pro bono work to inspire and attract prospective customers to engage with their product, service or brand.
*Run successful promotions, competitions and giveaways.

Small Business marketing success with Instagram

Instagram appears to be particularly popular with product based businesses due to its visual nature. Many businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is because the application allows for photos to be posted and shared of people either wearing or using these products. For instance, a food manufacturer might post photos of someone cooking with, sharing a meal, or entertaining friends using their food products. This success is not exclusive to big brands as many small businesses have been able to leverage the power of Instagram to engage their clients. For instance, Melbourne based café The Kettle Black had over 45,800 followers in March 2016 they have achieved this through the use of attractive photographs of their food and images of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers and other Instagram users would be interested in or search for.

Influencer marketing

Bloggers, social media stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands of people following their Instagram accounts. This ‘influencer’ group means that there are several eyeballs there ready to see your product or service. The audience has already been built for you. The engagement has already been formed and tapping into this by getting your product uploaded onto their Instagram feed or featured by a blogger or popular Instagram account holder will help you to grow your audience more quickly. Therefore taking the time to identify key ‘influencers’ in your industry and how you can tap into this is important.

Hashtags – What are they?

How can they be used to increase business exposure?

I suggest that if you are interested in getting onto Instagram you spend some time up front doing your Hashtag research. Hashtags are tags that you can add in a caption of a photo that you upload. To create a hashtag you need to use the # symbol at the front of the tag and then add a keyword or several keywords without spaces after the hash symbol. For example, you might post a product image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. You may already be familiar with hashtags as they are also popular on Twitter but if you are not take a look online to see some examples of how they are being used. The purpose of the hashtag is to tag your photo to a subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.

Remember:

*No spaces in your hashtags
*No special characters can be used in your hashtags [email protected]$&

Instagram includes a powerful search feature so if posts are set to ‘public’ you can use hashtags to tag your photos and videos so that the content becomes easier to search and becomes more accessible to the public. That means when someone runs a search and is exploring that ‘search term’ your content may be discovered which leads to more people finding out about your business or brand.

Some hashtags are very popular so it’s important to identify the ones that are most relevant to your industry. The aim of the game is really to get people talking, liking, following and sharing your content. Hashtags help to get the word out if used effectively so take some time to find out how to use these to get the best out of your content.

High Income Through the Internet – Free Business Opportunities

Anyone who uses the internet surely is aware about what the internet can offer. High income business opportunities is just one thing the internet can offer. Many would think it’s a scam, some would think it’s their destiny. Many of us have tried these “get rich quick” schemes doing nothing. Well how do you expect to get rich if you don’t give any effort at all. No pain no gain the saying goes. And it’s true. You could be either extremely luck or took a life or death risk to be rich overnight. However, high income through the internet isn’t impossible.

Many have tried these high income business opportunities thinking they would just sit there and watch the cash roll in. That’s not what happens. Even if you earn money through the internet, you still need to do work and you should be really dedicated and hardworking when you work. Like a typical job at the office you would start to earn low, but little by little your income grows. It is business after all and not a game show where you earn money for playing games.

There are a lot of these opportunities found in the internet, both part-time and full-time. You only have to search for them and be patient. But of course some are nothing but scams who just want your money. They ask you to do some work for them and when it’s time to pay you they just vanish. The way to distinguish fraud from not is by researching the company’s reputation.

In the internet you can do what you enjoy doing. You won’t be stuck in the office day by day feeling bored and empty. You could be your own boss and earn more than what you use to earn through these opportunities. But of course as the saying goes “What you sow you reap” meaning how much effort you put in it that’s how much you get in return.

Here are a few Opportunities you could take advantage of through the internet:

1. Affiliate Marketing. Affiliate marketing is a form of marketing where companies pay you to advertise and post links on your website. When purchases are made in their company and the buyer found the company through your site then you get paid. The bigger the company the higher the amount they pay. It could be also through referrals and whatsoever.

2. Freelance writing. If you love to write and you’re quite good at it, many companies will pay for the articles you write. Usually they pay for each article you write and they usually give quotas. It is quite a good part-time job.

3. Web and graphic designer. If you have a skill on graphic and web designing, then this is your calling. Many companies would pay lots of money for you to build and maintain there website. Plus you get to design their websites too. Not only is it promising, it also is a very fun job.

4. Selling through eBay. What is eBay you ask? Well, eBay is a website where buyers and sellers worldwide do business transactions. You could be the entrepreneur you’ve always wanted to be in eBay. Do business with other countries and extend your business worldwide.

High-income business opportunities aren’t as rare as you think. You only have to look for them and remember that patience is the key to success.

The Opportunity That Awaits With Mobile Business Solutions

Improved technology and telecommunications have enabled people to stay connected and also transact business from wherever they are. It is common to have access to emails, be able to open web pages and even conduct meetings using the telephone. The world of mobile technology and its applications have enabled so much that this is clearly the avenue where significant focus lies.

People are today more dependent on their mobile phones, which is among the main reasons why there is so much being made available to them. The option of surfing and researching the internet is something that is being exploited and worked upon tremendously.

Mobile business solutions enable users to not just look at and respond to emails, but also search and connect through various sites on the internet. For this to be made possible, there are two ends which must be in consonance with one another.

To start off with, it is important that the telephone have the ability to surf and register sites widely. Apart from this, the site must also be designed in such a way that it can be opened and used by mobile phones optimally.
The process is not very complex, and relies heavily on common sense. To begin with, the text must be minimal and to the point. No matter how large the screen of the phone may be, it cannot compare with the size of a computer screen, and too much strain may cause disinterest in the user. Therefore, using essential content, and accompanying it with visuals is certain to help. It is also preferable that you use standard fonts in a fair font size to reduce the strain.

Site navigation must be made easy so that people using mobile phones may also get through them without difficulty. Ease in navigation and use is a clear edge that your site can score on. When you use pictures, ensure that the images are in a format which can be opened and viewed on mobile phones as well. Avoid the use of either very dark or very light backgrounds as they might not e clearly visible on the phone. Also try and use pictures which have a good resolution.

A few simple pointers can enable you to make much more money through mobile business solutions. This is certainly the anthem of the present, and a permanent feature of the future, and it is best to keep with the times.